Racquet Ladies
Racquet Ladies – Brand Identity & Lifestyle Content System
(Client)
Racquet Ladies
(Year)
2023
(Services)
Art Direction, Creative, Content
Overview:
Racket Ladies needed a visual identity that matched its elevated, playful approach to tennis-inspired fashion. The focus: build a brand that felt smart, stylish, and ready for the court or the club.
Approach: Developed logo, color palette, and typographic system inspired by vintage scorecards and modern minimalism Directed seasonal art direction and campaign photography with a lifestyle/editorial lens Created marketing assets for email, social, and pop-up events, including branded packaging and content templates Built a cohesive brand story that balanced performance with personality
Results:
Launched across ecommerce and retail with a distinct brand presence
Increased DTC engagement by 2.5x with cohesive campaign rollout
Established Racquet Ladies as a differentiated lifestyle brand in the activewear space
Racquet Ladies
Racquet Ladies – Brand Identity & Lifestyle Content System
(Client)
Racquet Ladies
(Year)
2023
(Services)
Art Direction, Creative, Content
Overview:
Racket Ladies needed a visual identity that matched its elevated, playful approach to tennis-inspired fashion. The focus: build a brand that felt smart, stylish, and ready for the court or the club.
Approach: Developed logo, color palette, and typographic system inspired by vintage scorecards and modern minimalism Directed seasonal art direction and campaign photography with a lifestyle/editorial lens Created marketing assets for email, social, and pop-up events, including branded packaging and content templates Built a cohesive brand story that balanced performance with personality
Results:
Launched across ecommerce and retail with a distinct brand presence
Increased DTC engagement by 2.5x with cohesive campaign rollout
Established Racquet Ladies as a differentiated lifestyle brand in the activewear space
Racquet Ladies
Racquet Ladies – Brand Identity & Lifestyle Content System
(Client)
Racquet Ladies
(Year)
2023
(Services)
Art Direction, Creative, Content
Overview:
Racket Ladies needed a visual identity that matched its elevated, playful approach to tennis-inspired fashion. The focus: build a brand that felt smart, stylish, and ready for the court or the club.
Approach: Developed logo, color palette, and typographic system inspired by vintage scorecards and modern minimalism Directed seasonal art direction and campaign photography with a lifestyle/editorial lens Created marketing assets for email, social, and pop-up events, including branded packaging and content templates Built a cohesive brand story that balanced performance with personality
Results:
Launched across ecommerce and retail with a distinct brand presence
Increased DTC engagement by 2.5x with cohesive campaign rollout
Established Racquet Ladies as a differentiated lifestyle brand in the activewear space