HSN Creative

HSN – Creative & Art Direction for Beauty + Fashion Digital

(Client)

HSN Digital

Overview

At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.

Approach: Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media Styled and directed product and model photography to match HSN’s premium yet accessible tone Collaborated with buyers, merchants, and digital marketing teams to align creative with sales and promotional goals Crafted multi-product visuals and promotional themes designed to increase AOV and customer engagement during high-volume sale periods

Results:

  • Increased click-through rates and engagement on email campaigns and homepage banners during peak sales

  • Enhanced product presentation and story flow across the customer journey

  • Created templates and design systems that scaled across multiple categories and product lines

HSN Creative

HSN – Creative & Art Direction for Beauty + Fashion Digital

(Client)

HSN Digital

Overview

At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.

Approach: Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media Styled and directed product and model photography to match HSN’s premium yet accessible tone Collaborated with buyers, merchants, and digital marketing teams to align creative with sales and promotional goals Crafted multi-product visuals and promotional themes designed to increase AOV and customer engagement during high-volume sale periods

Results:

  • Increased click-through rates and engagement on email campaigns and homepage banners during peak sales

  • Enhanced product presentation and story flow across the customer journey

  • Created templates and design systems that scaled across multiple categories and product lines

HSN Creative

HSN – Creative & Art Direction for Beauty + Fashion Digital

(Client)

HSN Digital

Overview

At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.

Approach: Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media Styled and directed product and model photography to match HSN’s premium yet accessible tone Collaborated with buyers, merchants, and digital marketing teams to align creative with sales and promotional goals Crafted multi-product visuals and promotional themes designed to increase AOV and customer engagement during high-volume sale periods

Results:

  • Increased click-through rates and engagement on email campaigns and homepage banners during peak sales

  • Enhanced product presentation and story flow across the customer journey

  • Created templates and design systems that scaled across multiple categories and product lines