Anvil
Anvil – Fashion Show & VIP Activation at Imprint Canada
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Approach: Produced a live fashion show showcasing Anvil’s new collection with curated looks and styling Designed an intimate VIP dinner experience for press, influencers, and key buyers Collaborated with a celebrity screen printer to create custom shirts on-site, offering guests limited-edition pieces as part of the activation Managed event flow, staging, branding, and production across multiple touchpoints
Results:
Increased booth traffic and engagement by 3x compared to the previous year
Generated press coverage across key industry publications
Elevated brand perception from basics to lifestyle with fashion-led storytelling
Anvil
Anvil – Fashion Show & VIP Activation at Imprint Canada
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Approach: Produced a live fashion show showcasing Anvil’s new collection with curated looks and styling Designed an intimate VIP dinner experience for press, influencers, and key buyers Collaborated with a celebrity screen printer to create custom shirts on-site, offering guests limited-edition pieces as part of the activation Managed event flow, staging, branding, and production across multiple touchpoints
Results:
Increased booth traffic and engagement by 3x compared to the previous year
Generated press coverage across key industry publications
Elevated brand perception from basics to lifestyle with fashion-led storytelling
Anvil
Anvil – Fashion Show & VIP Activation at Imprint Canada
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Approach: Produced a live fashion show showcasing Anvil’s new collection with curated looks and styling Designed an intimate VIP dinner experience for press, influencers, and key buyers Collaborated with a celebrity screen printer to create custom shirts on-site, offering guests limited-edition pieces as part of the activation Managed event flow, staging, branding, and production across multiple touchpoints
Results:
Increased booth traffic and engagement by 3x compared to the previous year
Generated press coverage across key industry publications
Elevated brand perception from basics to lifestyle with fashion-led storytelling