New Balance | Brand Experience & Partnership Strategy
Build buzz and retail traffic for a limited-edition New Balance sneaker launch in collaboration with a music brand.
(Client)
New Balance
(Services)
Directed campaign creative and oversaw experiential event production. Managed partner alignment and coordinated brand visuals.
Designed an immersive pop-up experience with interactive elements tied to both brands. Built multi-channel visuals and social toolkits.
Results: Sold-out event with 4.2M organic impressions and earned coverage in Hypebeast and Complex.
New Balance | Brand Experience & Partnership Strategy
Build buzz and retail traffic for a limited-edition New Balance sneaker launch in collaboration with a music brand.
(Client)
New Balance
(Services)
Directed campaign creative and oversaw experiential event production. Managed partner alignment and coordinated brand visuals.
Designed an immersive pop-up experience with interactive elements tied to both brands. Built multi-channel visuals and social toolkits.
Results: Sold-out event with 4.2M organic impressions and earned coverage in Hypebeast and Complex.
New Balance | Brand Experience & Partnership Strategy
Build buzz and retail traffic for a limited-edition New Balance sneaker launch in collaboration with a music brand.
(Client)
New Balance
(Services)
Directed campaign creative and oversaw experiential event production. Managed partner alignment and coordinated brand visuals.
Designed an immersive pop-up experience with interactive elements tied to both brands. Built multi-channel visuals and social toolkits.
Results: Sold-out event with 4.2M organic impressions and earned coverage in Hypebeast and Complex.