HSN – Digital Campaigns & Wellness Brand Creative
Elevate the creative direction for HSN’s digital wellness category, creating consistent, high-performing content across platforms for in-house and licensed brands.
(Client)
HSN Digital
(Services)
Senior Art Director overseeing strategy, art direction, and execution for HSN’s digital wellness category.
Overview
At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.
Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media. Styled and directed product and model photography to match HSN’s premium yet accessible tone
HSN – Digital Campaigns & Wellness Brand Creative
Elevate the creative direction for HSN’s digital wellness category, creating consistent, high-performing content across platforms for in-house and licensed brands.
(Client)
HSN Digital
(Services)
Senior Art Director overseeing strategy, art direction, and execution for HSN’s digital wellness category.
Overview
At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.
Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media. Styled and directed product and model photography to match HSN’s premium yet accessible tone
HSN – Digital Campaigns & Wellness Brand Creative
Elevate the creative direction for HSN’s digital wellness category, creating consistent, high-performing content across platforms for in-house and licensed brands.
(Client)
HSN Digital
(Services)
Senior Art Director overseeing strategy, art direction, and execution for HSN’s digital wellness category.
Overview
At HSN, I led creative and art direction for digital campaigns across the Beauty and Fashion categories. The challenge: translate product-focused marketing into elevated, conversion-driven content that reflected both brand and trend relevance.
Developed campaign concepts and seasonal art direction across digital platforms, from homepage banners and category pages to email marketing and social media. Styled and directed product and model photography to match HSN’s premium yet accessible tone