Approach:
We developed a cohesive brand activation strategy that included:

• Visual concepting across packaging, event collateral, and digital assets

• Complete creative direction for the launch event, including sensory product stations, themed installations, and a custom influencer gifting experience

• Messaging and content frameworks designed for in-store, social, and press coverage

Drove high engagement across press, social, and influencer communities. Increased in-store traffic and social mentions during launch week. Positioned the product drop as a cultural brand moment, not just a release.