Anvil
Reintroduce Anvil as a modern essentials brand under Gildan, engaging consumers and partners through fresh creative and experiential marketing.
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Creative Director for brand strategy, design, and execution across digital, print, and live experiences. Led creative direction for brand campaigns, digital content, and seasonal lookbooks. Produced and executed branded events and trade show activations to position Anvil as a style-forward label in the fashion basics space. Directed photoshoots, managed creative partners, and maintained brand cohesion across all channels.
Anvil
Reintroduce Anvil as a modern essentials brand under Gildan, engaging consumers and partners through fresh creative and experiential marketing.
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Creative Director for brand strategy, design, and execution across digital, print, and live experiences. Led creative direction for brand campaigns, digital content, and seasonal lookbooks. Produced and executed branded events and trade show activations to position Anvil as a style-forward label in the fashion basics space. Directed photoshoots, managed creative partners, and maintained brand cohesion across all channels.
Anvil
Reintroduce Anvil as a modern essentials brand under Gildan, engaging consumers and partners through fresh creative and experiential marketing.
(Client)
Anvil
(Services)
Event Design, Art Direction, Brand Refresh
Overview:
At the Imprint Tradeshow, we partnered with Anvil to create a standout experiential moment beyond the booth. The goal: position Anvil as a bold, fashion-forward brand through a live runway, exclusive dinner, and VIP gifting experience.
Creative Director for brand strategy, design, and execution across digital, print, and live experiences. Led creative direction for brand campaigns, digital content, and seasonal lookbooks. Produced and executed branded events and trade show activations to position Anvil as a style-forward label in the fashion basics space. Directed photoshoots, managed creative partners, and maintained brand cohesion across all channels.